• Friday 26th May
  • Winter

Thread, what’s it all about then? In a nutshell, Thread was created by the brilliant team at Fiasco, with a desire to bring the creative community of Bristol together through a series of inspiring talks, workshops and get togethers.

The inaugural event was with local animation power-house Aardman Digital and tech wizards Animade. Both walked us through a number of key recent and archive projects. The theme was to discuss how not to lose character and ensure that every story you tell has heart or can make you feel something. As technology advances it’s easy to focus too much on pushing the tech and in some instances losing sight of the emotion and the story.

Animade Directors Tom and James also discussed the subtle ways in which character can be injected into digital creativity across the board, above and beyond direct associations of anthropomorphism. Character is about the little playful touches, the thoughtful flourishes that give an animation, a website or an app that extra bit of personality.

Each Thread event is intended to act as a platform to help inspire and connect creatives from all walks of life. Designed and curated to facilitate discussion and encourage collaboration. It’s great to have regular events like these here in the South-West, and we’re already looking forward to the next one!

pizza_16-9

The dangling pizza technique - New York City Marathon campaign by Animade

hydrant_16-9-1

Getting refreshed - New York City Marathon campaign by Animade

thread-01

“We believe that character-in all senses of the word-is key to what makes a project engaging, moving and memorable.” - Animade

View All Posts

Other Recent News

View
We’ve been selected to join the creative heart of Bristol at the renowned Tobacco Factory.
Read More
View
The secret is out – we are able to reveal our contribution to the annual Secret 7″ exhibition in aid of Amnesty International.
Read More
View
Making new creative connections, to learn and to do.
Read More
View
A day of investigative workshops with Graphic Design students to help identify areas of the industry that excited them most.
Read More
View
Enjoy digital peace of mind. SOSafe cancels lost or stolen bank cards wherever you are, quickly and easily.
Read More
View
Promoting the positive impact of renewable energy within the local community.
Read More