• Sunday 24th September
  • Winter

Bath Spa University approached Oak to help capture the essence of its vibrant 60,000 strong alumni community and 163-year history.

It needed an expressive brand toolkit which could help unify its external communications, bring together the various university campuses and predecessor colleges under one Bath Spa Alumni identity, and act as a useful asset to help enrich marketing materials.

Oak’s approach was to utilise an alumni-led survey to create an illustration containing a number of nostalgic landmarks, campuses and wildlife, which would be recognisable to former students.

The studio commissioned graduate illustrators, and weaved together all the notable discoveries from the survey into one lead graphic that lies at the core of the toolkit. Importantly, the illustration can be deconstructed, so individual elements can be used to enrich marketing materials. The idea of ‘always connected’ signifies the ongoing support the Alumni Association offers to students both before and after graduation.

The result is a unified identity for the whole of Bath Spa University that acknowledges it as a place of contrasts, with history and heritage combined with a progressive outlook and innovative teaching methods.



bath-spa-01 bath-spa-02 bath-spa-03 bath-spa-04

Bath Spa University and the surrounding area


Core illustration landscape


Open Day Banner


Promotional tote bags

bath-spa-13 bath-spa-14

Promotional material for this year's alumni reunion event, hosted by Mary Berry


Social media profile page

bath-spa-07 bath-spa-08 bath-spa-09 bath-spa-10

Selection of individual illustrations used for marketing materials


Celebratory graduation badges


“Having alumni from many different predecessor colleges dating back to the 1940s, we have found it challenging to engage alumni who don’t necessarily recognise Bath Spa University as their alma mater, and studied across several campuses each with their own unique identity. We have just started rolling out the artwork, but it has already proven to have high impact. The brief has been fulfilled to a very high standard and we are thrilled with the results.”

Marnie Whiting

Head of Development & Campaigns, Bath Spa University

View All Projects

You May Also Like



Helping a startup copywriters in San Francisco say what they want, in the most effective way possible.
Read More


Creating a new online presence for music Public Relations and management firm DWL.
Read More

Hiut Denim

An ongoing series of short films telling the story behind the craftsmanship, inspirations and ideas behind Hiut Denim.
Read More

New Future Graphic

Building New Future Graphic a visually impactful website with a beautiful user experience.
Read More

Mighty Ideas

A limited edition print, using an Oak derived ink, created for people who have a passion for brave, new ideas.
Read More

Animal Aid Unlimited

Keeping 25,000+ supporters engaged and active through fundraising campaigns for this animal shelter in Udaipur, India.
Read More