Bath Spa University approached Oak to help capture the essence of its vibrant 60,000 strong alumni community and 163-year history.
It needed an expressive brand toolkit which could help unify its external communications, bring together the various university campuses and predecessor colleges under one Bath Spa Alumni identity, and act as a useful asset to help enrich marketing materials.
Oak’s approach was to utilise an alumni-led survey to create an illustration containing a number of nostalgic landmarks, campuses and wildlife, which would be recognisable to former students.
The studio commissioned graduate illustrators, and weaved together all the notable discoveries from the survey into one lead graphic that lies at the core of the toolkit. Importantly, the illustration can be deconstructed, so individual elements can be used to enrich marketing materials. The idea of ‘always connected’ signifies the ongoing support the Alumni Association offers to students both before and after graduation.
The result is a unified identity for the whole of Bath Spa University that acknowledges it as a place of contrasts, with history and heritage combined with a progressive outlook and innovative teaching methods.
- Neil Stevens
Bath Spa University and the surrounding area
Core illustration landscape
Open Day Banner
Promotional tote bags
Promotional material for this year's alumni reunion event, hosted by Mary Berry
Social media profile page
Selection of individual illustrations used for marketing materials
Celebratory graduation badges
“Having alumni from many different predecessor colleges dating back to the 1940s, we have found it challenging to engage alumni who don’t necessarily recognise Bath Spa University as their alma mater, and studied across several campuses each with their own unique identity. We have just started rolling out the artwork, but it has already proven to have high impact. The brief has been fulfilled to a very high standard and we are thrilled with the results.”
Head of Development & Campaigns, Bath Spa University