With over 20 years of experience in the music industry, DWL approach PR with an undiluted, closely managed and creative process. Their unique perspective on the PR world has allowed them to build a strong roster of artists which includes Fatboy Slim, KT Tunstall and Wookie to name just a few.
Our challenge was to refresh their outdated website and brand identity, which wasn’t capturing the team’s passion for music PR, made it challenging for users to find specific content and didn’t represent their future ambitions.
The solution was to design a content managed site that would use the collection of high-quality imagery to showcase their managed artists and help encourage further exploration of the site.
We devised a fluid grid system to provide a consistent and dynamic ordering of content on all devices. The UX design allows the user to navigate to any page of the website within just two clicks, encouraging quicker discovery of content. The pared back design combined with bold typography and imagery allowed DWL’s story and artists to do all the talking. A sparky turquoise accent colour was used against black to help bring the new website and brand to life.